About Tangerine Promotions

Your brand isn't ordinary, and your marketing partner shouldn't be either

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Steve Friedman

Steve Friedman


Steve started Tangerine in 2002 with the goal of building a unique and client-focused promotional products and marketing agency. Steve brings over 20 years of experience in the apparel and promotional products industries and has successfully launched two different clothing lines. Prior to starting Tangerine, Steve was an Executive Vice President of Sales for HALO Branded Solutions and earned their #1 Sales Achiever award for 10 consecutive years. Steve is consistently in the Top 1% of all producers in the promotional products industry because of the culture of "Client First" he has created at Tangerine. Steve holds a BS in Communications and Business from the University of Illinois at Urbana-Champaign.

Describe Yourself In Five Words

Driven, Obsessed, Dedicated, Compassionate & Philanthropic.


The educated consumer is always your best customer.

Favorite Hobbies

Golf, Scuba Diving & Paddle Tennis.

Guilty Pleasure

The Kardashians.

Random Fact

I won’t wear a suit on a plane. I change into one when I land.

Proudest Tangerine Moment

Not too long ago, when we were named Supplier of the Year by Diageo.