View Management team



Tangerine Promotions was born in 2002 with a vision to build a company to service our clients, while distinguishing ourselves in the promotional products industry through our unique, creative approach. We wanted to be the company that brands could turn to catapult their marketing efforts to the next level, which we have done time and time again as a custom product marketing company.
We have continuously focused our efforts to create truly innovative promotional products with retail-quality value, allowing clients the opportunity to control their marketing message and how audiences perceive their business. Our custom promotional items are designed to showcase your unique brand in an ever-crowded space.
It is our belief that branding involves creativity, loyalty, soul and value, which is evident in our Custom Designed Promotional Products. At Tangerine, we take pride in getting to know each business by truly understanding the BIG picture and the needs of each project.
By 2014, our sales had surpassed the $40 million mark. With this momentous growth, we opened our second office in Beverly Hills, CA, and then additional offices in Orange County, CA and downtown Chicago in 2017. We now employ more than 40 talented team members across our four offices.
At present, we are exactly where we want to be ... evolving and reaching new heights. Pushing boundaries and making our clients' branded merchandise noticeable among the rest.
Many people wonder and ask, "Why name the company Tangerine Promotions?" Steve Friedman was sitting with his wife, Marci, on a beautiful beach in Mexico, brainstorming countless names while throwing back a few Tangerine Margaritas. After the first one, Steve leaned back and said, “Life should be as easy as a Tangerine Margarita.” That was the light bulb moment where Tangerine Promotions was born and evolved as the leader in the promotional products space and shopper marketing arena.
Our award-winning team of promotional product experts looks forward to learning more about your unique brands and partnering with you to produce custom branded merchandise, promotional products, retail grade apparel, and a wide array of custom POS displays, racks and signage.
our management team
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Steve Friedman
CEO view bio -
Adam J Rosenbaum
COO / CFO view bio -
Catherine Iannuzzi
VP of Operations view bio -
Sara Kanive
VP OF FINANCE view bio -
Dave Glick
ART DIRECTOR view bio